Brand Identity & Lighting
Along with color, shape and material, lighting design is increasingly employed to position leading brands and clearly distinguish one vehicle from another. Lighting solutions in Autonomous driving, including assistance in pedestrian crossings, will be critical. Lighting solutions help the surrounding environment, people or other drivers, tell if a car is in Autonomous mode or not. A pedestrian crossing the street is another instance where lighting solutions could help with communication between the pedestrian and the driver or car. Lighting solutions serve as great additions to sill plates, and other personalization that can be found on the interior or exterior of the vehicle.